Full Capacity Marketing, Inc.
Ready to Elevate Your
WIOA-Funded Brand
through TEGL 03-23?
Join the most experienced and qualified workforce & education marketing team in the nation for this dynamic four-part webinar series that teaches a common sense data driven approach to marketing under the Department of Labor’s TEGL 03-23.
You’ll walk away with an understanding of how to effectively use allowable funds responsibly by creating a data driven plan that provides measurable results in elevating your brand, recruiting underserved populations and engaging employers through this course and its toolkit, templates and WIOA marketing case studies.
Celina Shands, M.S.
CEO/FOUNDER
Co-Hosted By:
Marketing WIOA Programs Under the
DOL-ETA TEGL-03-23
Have you been struggling with reaching underserved populations that fit the criteria for your WIOA programs? What about engaging employers? Maybe you’ve thought about more targeted strategies like digital campaigns and advertising but didn’t think you could use funding for outreach. The Department of Labor’s TEGL 03-23 gives a green light for WIOA-funded programs with clear guidance on marketing and outreach - but some caveats!
Webinar #1:
A Common Sense Data Driven Approach to TEGL 03-23
This introduction webinar highlights the key components of this guidance, how to view the guidance through a strategic marketing lens using a data-driven plan, and how to self-audit your organization’s touch points to ensure alignment with TEGL 03-23 to maximize reach and engagement.
When: June 6, 2024 • 2:00 – 3:00 pm EST
Webinar #2:
Using the PESO Model to Align with TEGL 03-23
Now that you have the basics, learn how to apply your data-driven approach using the PESO (paid, earned, shared, owned) media model and key performance indicators (KPIs) to measure effectiveness of allowed activities under TEGL 03-23.
When: June 13, 2024 • 2:00 – 3:00 pm EST
Webinar #3:
Building a Strategic Marketing Plan to Achieve KPIs
TEGL 03-23 is not a strategy; it’s a guidance letter to help you think through how to be more strategic with your outreach efforts. Templates and examples help you use the right processes to align with critical KPIs that demonstrate success with targeted outreach.
When: June 20, 2024 • 2:00 – 3:00 pm EST
Webinar #4:
Workforce Marketing Case Studies
Using case studies, this session takes you through the full process of assessing usage of WIOA funds for outreach, using the PESO model, identification of KPIs to monitor results, and the development of a marketing plan. We highlight how WIOA-funded organizations used funding responsibly to achieve key objectives of recruiting underserved job seekers and adult learners and engaging high growth sector employers.
When: June 27, 2024 • 2:00 – 3:00 pm EST
Register Now
$320 Per Person
Includes handouts, templates and tools.
Recording available if you need to miss a session.
Questions? Contact us at info@fullcapacitymarketing.com
Read our blog on TEGL 03-23
For the past 22 years, FCM has worked with more than 750 WIOA-funded organizations on their branding and outreach strategies. We’ve helped our customers pass every DOL-ETA audit with success, even before TEGL 03-23. Why? Because we understand that marketing strategies require key performance indicators to measure success, align with strategies, and guide course corrections as needed.
On average, our WIOA-funded organizations have increased brand awareness by 20% in year one of executing our strategies, garnered billions of dollars in grants and non-formula funding, and exceeded their WIOA performance measures, even during COVID-19.
Why would you trust anyone else to help you apply this important TEGL?
Your Facilitator
Celina Shands, M.S.
CEO/FOUNDER